The entire NBC Miami Team is adept at identifying, creating, selling and executing multi-platform marketing opportunities embracing the convergence of on-air, on-line, social media and on-site opportunities.  We consider all non-broadcast opportunities to be an extension of how we sell the sight, sound and emotion of TV by adding the interactivity of the Web, unique conversations delivered through social media and brand engagement encouraged by on-site participation.  NBC Miami generates revenue by creating innovative business to consumer experiences.