NBC GO GLUTEN FREE Year Round Campaign
"Gluten-free " is a hot topic for NBC's health-conscious audience, and, empowered with information, millions more will discover the benefits of engagement with gluten-free brands and products. If your brand is gluten-free, or you want to align with a healthy lifestyle initiative, consider a partnership with NBC "Go Gluten Free!"
NBC GO GLUTEN FREE Why Now?
As CNBC.com reported in May, the gluten-free industry is growing rapidly. About 18 million Americans suffer from gluten insensitivity. Beyond that population are countless viewers looking for information: What is a gluten-free diet, and could it be right for me? Now is the time for your brand to take center stage and lead the gluten-free conversation.
NBC GO GLUTEN FREE How Does It Work?
NBC's "Gluten Free" consumer-education campaign informs consumers about the ramifications of a gluten filled diet and empowers them to change their diet and improve their lives. Through partnership with NBC and like-minded marketers you can extend your reach cost effectively across multiple platforms. See details below.

Opportunity Details

Campaign Details

Multiple NBC media platforms surround the health-conscious consumer. Click links for sample creative: 

In-program brand integration in Foodies, New York Live and First Look programming.
Sponsored vignettes
Sponsored online story content
Social media networks
Out-of-home advertising

Our viewers are your consumers.

Adults across the NBC 10-Owned Television Station markets are....

20% more likely to agree that when they shop for food, they look for organic/natural foods
21% more likely to agree they're usually first to try new health foods
38% more likely to use organic milk
19% more likely to buy natural / organic foods when watching their diet
12% more likely to use any organic foods
10% more likely to agree that they're usually first to try new food products