• WHAT NBC GO GLUTEN FREE Year Round Campaign

    "Gluten-free " is a hot topic for NBC's health-conscious audience, and, empowered with information, millions more will discover the benefits of engagement with gluten-free brands and products. If your brand is gluten-free, or you want to align with a healthy lifestyle initiative, consider a partnership with NBC "Go Gluten Free!"

  • WHY NBC GO GLUTEN FREE Why Now?

    As CNBC.com reported in May, the gluten-free industry is growing rapidly. About 18 million Americans suffer from gluten insensitivity. Beyond that population are countless viewers looking for information: What is a gluten-free diet, and could it be right for me? Now is the time for your brand to take center stage and lead the gluten-free conversation.

  • HOW NBC GO GLUTEN FREE How Does It Work?

     NBC's "Gluten Free" consumer-education campaign informs consumers about the ramifications of a gluten filled diet and empowers them to change their diet and improve their lives. Through partnership with NBC and like-minded marketers you can extend your reach cost effectively across multiple platforms. See details below.

 
 

Opportunity Details


Campaign Details

Multiple NBC media platforms surround the health-conscious consumer. Click links for sample creative: 

Why NBC?

Our viewers are your consumers.

Adults across the NBC 10-Owned Television Station markets are....

  • 20% more likely to agree that when they shop for food, they look for organic/natural foods
  • 21% more likely to agree they're usually first to try new health foods
  • 38% more likely to use organic milk  
  • 19% more likely to buy natural / organic foods when watching their diet
  • 12% more likely to use any organic foods
  • 10% more likely to agree that they're usually first to try new food products

 

Contact

Bruce Kallner

Senior Vice President of Strategic Sales

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