Online Ad Gallery

Targeting an informed, engaged community

NBC Owned Stations delivers quality, cross-platform content, integrated with social media, that inspires locals to engage more fully with your brand in ten major markets. Our video-rich city sites capture the pulse of the cities we serve, with franchises that deliver in-depth local insight, like NBC New York's ThreadNY, covering emerging designers and fashion trends in New York, or NBC Chicago's Ward Room, that analyzes local politics. NBC Owned Stations is how locals connect.

Standard & Rich Media Products



Ad Size

Unit Name

File Size

Animation

Audio

Third Party Ad Serving

Expansion Size
300x250 MPU Display 40k/100k* 15 sec On Click Yes 600x250
728x90 Leaderboard 40k/100k*15 secOn ClickYes728x316
970x90Marquee Pushdown 40k/100k*15 secOn Click Unicast, Pointroll
Tracking Pixels
970x415
Auto: 6 sec
300x250 PSPage Skin 40k/100k*15 secOn Click Tracking Pixels Only Static Skin: 145x550 (safe area)
145x1200 (accepted)
(on each side)
300x250 IPVIn Page Video 40k/100k*15 secOn ClickYes600x250
597x336 PRPre-Roll Video 40k/100k*15 secAuto Tracking Pixels OnlyN/A
88x31** Sponsor Logo 20k GIF/PNG on a transparent backgroundNoneNoneYesN/A
900x500Transitional 40k/100k* 7-10 sec flashOn Click Tracking Pixels OnlyN/A
300x250 NL Newsletter Display40k GIF/JPGNoneNone No***N/A
728x90 NL Newsletter Leaderboard40k GIF/JPGNoneNone No***N/A
88x31 NL** Newsletter Sponsorship 20k GIF/JPGNoneNone No***N/A
Email Blast 500x600 Dedicated Advertiser Email HTML or JPG, please include subject lineNoneNoneTracking Pixels OnlyN/A
* 40k (initial load) 100k (polite load)
** Clean logo on a white background. Taglines and URLs are not permitted. Facebook Like can be incorporated on the Home Page
*** No tracking pixels permitted. 3rd party tags must point to an absolute image only

Mobile Applications (iPhone & Android)



Ad Size

Unit Name

File Size

Animation

Audio

Third Party Ad Serving

Expansion Size
320x50 XX-Large Image Banner 15k NoneN/AYesN/A
640x960 * Portrait Interstitial 40k None N/A No N/A
* This placement is not clickable and is only available on the News Apps. It is not yet available on the Weather Apps

Mobile Web



Ad Size

Unit Name

File Size

Animation

Audio

Third Party Ad Serving

Expansion Size
320x50 XX-Large Image Banner 40k NoneN/A YesN/A
300x50 X-Large Image Banner 40k NoneN/A Yes N/A
300x250 MPU Display 40k None N/AYesN/A

iPad Application



Ad Size

Unit Name

File Size

Animation

Audio

Third Party Ad Serving

Expansion Size
728x90 Leaderboard 40k None N/A Yes N/A
320x250 MPU Display 40k NoneN/A YesN/A
1536x2048 or 768x1024 * Portrait Interstitial 40k None N/A No N/A
1024x768
or 2048x1536 *
Landscape Interstitial 40k None N/A No N/A
* This placement is not clickable and is only available on the News Apps. It is not yet available on the Weather Apps

Highlights

  • Site Sponsorship
  • Sponsored Content
  • Section Takeovers
  • Pre-roll Video Advertising
  • Customized Events

Details

  • 16 million monthly uniques 
  • 110 million monthly page views 
  • Average TSO (Time Spent Online) is 16 minutes per visit 

Source: ComScore, Feb 2012; Omniture, 2011 monthly averages

Opportunities

Featured Capabilities + Platforms