• NBC4 Connect to Washington NBC4 Washington

    More than a city, Washington is an international hub where people engage — and where your brand belongs. NBC4 Washington connects our diverse local community with the people, places, and events that matter to them most. We leverage our content, events and personalities to make your brand the focus of the conversation.

    
  • Capabilities Connect to Washington Capabilities

    NBC4 Washington has always engaged locals, and now, with the new NBC Washington Nonstop channel, our video-centric city website, digital out-of-home and mobile, we exist wherever the conversation is — and where it's going.  Learn More

    
  • Opportunities Connect to Washington Opportunities

    We serve up the compelling shows, sports, and events that attract a valuable local audience. Capitalize on these opportunities to put your brand somewhere important — in the middle of the conversation.  Learn More

    

 
 

Conversation Starters


Meet The Community


An Affluent Washington Audience% with a household income > $75k

  • NBC4

    61%
  • WJLA, WUSA, WTTG, WDCW Average

    51%

  • Base: Adults 18+
  • NBC Markets: WAS
  • Source: Scarborough, 2013 Release 1: Mar 2012 - Feb 2013

An Educated Washington Audience% with a college degree or higher

  • NBC4

  • WJLA, WUSA, WTTG, WDCW Average

  • Base: Adults 18+
  • NBC Markets: WAS
  • Source: Scarborough, 2013 Release 1: Mar 2012 - Feb 2013

The Size of Our MarketADULTS AGE 18 AND OVER

  • 4.70 Million

  • Base: Adults 18+
  • NBC Markets: WAS
  • Source: Nielsen Universe Estimates, Jan 2013